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Beira

Cotton Dana T-Shirt

Cotton Dana T-Shirt

£48.00 GBP
£60.00 GBP £48.00 GBP
Sale Sold out
Tax included. Shipping calculated at checkout.

Low stock: 2 left

Color
Size

PRODUCT DESCRIPTION

This 100% cotton T-shirt features a V neckline and boxy fit. Complete with a drop shoulder and split hem and lower back hem.

This is the perfect staple to add to your weekly wardrobe rotation. It's lightweight yet durable and its timeless design pairs easily with any look, lending a subtle hint of contemporary style.

FIT

Model is a UK8/US4 she is wearing a size S.

Model height is 5’6”/ 167cm.

This T-shirt is designed to be oversized, if you would prefer a more fitted style we would suggest sizing down.

We would recommend S: 8-10 M 10-12 L 14-16 XL 16-18

SIZE

FABRIC

This tee, precisely constructed from 'discarded' cotton fabrics sourced from our esteemed Italian factory, artfully captures the timelessness of a versatile wardrobe staple.

Combining quality and sustainability, it's an essential component for season after season.

DURABILITY

Luxurious Italian fabrics, skilfully fashioned and conveniently machine washable, guarantee these T-shirts are of enduring quality.

This classic addition to your wardrobe will stay a reliable part of your iconic style for the foreseeable future.

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Design Features

  • LONG HEMMED BACK

    Long hemmed back provides extra coverage behind.

  • SPLIT HEM

    Split hem detail allows for french tuck.

  • RELAXED FIT

    V neckline and drop shoulder creates oversized, relaxed fit.

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The Journey of Cotton Dana T-Shirt

Design

Antoinette locates luxury discarded fabrics in our Italian factory to ignite her design process. The fabrics serve as the inspiration for the design, colours, and quantity of every T-shirt produced. Through her exclusive approach, she crafts limited-edition garments of unmatched quality and lasting nature.

Sustainable Circular Sourcing

We prioritise people and planet in our store, office, and supply chain operations. We repurpose ‘discarded’ resources to craft items of premium quality while remaining mindful of the environment. Customers can trust that, when shopping with us, their purchases are both environmentally conscious and socially responsible.

Ethical Manufacturing

Our Italian artisans are paid €28/hour and we organise our supply chains in an ethical and sustainable way. Our materials are sourced responsibly and ethically, to ensure respect for our artisans, animals and the planet.

How we put people and planet first in the making of Cotton Dana T-Shirt

  • Sustainable

    This product boasts the precise and artful Italian craftsmanship made from 'discarded' fabrics and trimmings. Our solar-powered facility, Dana’s efficient shipping procedures, and circular procurement strategies reduce our carbon footprint by 89% when compared to regular manufacturing methods.

  • Ethical

    The artisans at our Italian factory are renowned for their expertise, and their wages are €28/hour. The facility also boasts a strong infrastructure, which safeguards their supply chain and ensures excellent working conditions.

  • Quality

    Renowned globally for their superiority, this limited-edition T-shirt collection is created from high-end ‘discarded’ materials from our Italian manufacturer. We sourced premium cotton fabrics for this extraordinary selection of tees.

  • Forever

    Our high-quality materials and classic designs ensure enduring resilience, providing long-term use. Carefully crafted with precision, they make for an ideal addition to any wardrobe. Available in limited editions: Grey Marl & Yellow Stripe, Navy & Grey, Rainbow Stripe, Navy & Mustard Stripe, Navy & Blue Stripe, Taupe & Red Stripe

  • Conscious

    Our raw materials are sustainably sourced from ‘waste’ from our Italian facility that runs on solar energy, and our shipping methods are designed to minimise carbon emissions. We embrace the circular economy for all elements of our garments, including trims and tags, foregoing the use of new materials.

  • Transparent

    At Beira we cut out the middleman. We do not wholesale our products and instead sell directly to our customer. Traditional retail mark-up price £180 our honest price is £60 based on direct to customer pricing.

Carbon Footprint Comparison

  • Traditional Sourcing Strategy

    1.08 kg CO2e

    Equivalent to 120 cups of tea

  • Beira Circular Sourcing Strategy

    0.19 kg CO2e

    Equivalent to 12.67 cups of tea

We exclusively source fabrics from discard materials, which would otherwise be sent to landfill. This, combined with our solar panels and waste shipping protocols, results in an 89% reduction in our carbon footprint for this product.

Pricing Comparison

  • Traditional Pricing of Cotton Dana T-Shirt

    £180

  • Beira Honest Luxury Pricing of Cotton Dana T-Shirt

    £60

If our Dana Cotton T-Shirt was sold in a department store or boutique it would in occur a wholesale mark up. We do things differently and cut out the 'middle man' and sell directly to you. This allows us to pass on a 66.7% saving for our honest luxury.

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